Aston Villa and Kaiyun Sports sign official partnership
AstonVilla revealed the betting agency Kaiyun Sports inasmuch as Official Main Partner and Official cover Premier League Football Club Partner. The Asian brand is just beginning to expand its reach and influence in the European sports market and has found the opportunity to forge an alliance with Aston Villa as a good way to gain a foothold.
Aston Villa will have Kaiyun branding on players’ sleeves
Kaiyun Sports boasts a strong and consistent reputation as “Asia’s best digital sports platform”, bringing together sports and entertainment options for consumers and providing them with immersive experiences both online and offline. Commenting on this partnership, Aston Villa CCO Nicolas Ibbetson said the team is excited to sign this partnership and provide a fan experience with the platform.
Kaiyun Sports CMOwho was not named in the press release, added that the platform was happy to work with the team and help write “a new story of cooperation in football”.
We will work together to create a secure online and offline interaction for users – a one-stop sports and entertainment platform, providing fans around the world with a high-level sports experience,” the executive concluded.
Aston Villa have actively sought to enter into a number of partnerships, some of which have been the subject of criticism. About four weeks ago, the club teamed up with Duelbits, a cryptocurrency-focused betting platform, which became the team’s official betting sponsor.
Football’s courtship with eyebrow-raising partners
Aston Villa’s ties to the cryptocurrency sector aren’t entirely new, as last year the company also partnered in a no-game partnership with Chiliz, a Socios.com company, to launch the $AVL fan token. Fan Tokens are blockchain assets that are used by fans to bring them closer to the clubs they support by having voting rights or access to exclusive experiences. The Kaiyuan partnership is the continuation of this.
The partnership with Kaiyuan also comes in a rather difficult context as to how football teams work with betting companies and if they can continue to do so. A review of the Gambling Act 2005 is underway and could bring stricter changes to the way regulation of the sector occurs.