Beef-A-Roo is looking for a new location at the Highcrest Center
I think most of us in the Rockford area are big fans of Beef-A-Roo, so when I first heard they were considering opening a new location at the Highcrest Center in Rockford , I applauded the decision.
It was sad to see Sturtevant’s Menswear shut down in October last year after being part of the Highcrest Center for 45 years, but coronavirus closures and uncertainty made it extremely difficult to keep the store going.
Since the closure of Sturtevant’s, there has been a fairly good level of curiosity as to what or who might take over the building at 1670 North Alpine Road on the northeast side of the Highcrest parking lot near Midland States Bank.
Well, it’s not a done deal yet (which we local media know anyway), but reports started to spread on Monday that Beef-A-Roo is seriously considering adding a new location. in this location.
Beef-A-Roo currently has 7 locations in the Rockford area of Auburn, Riverside, Lexus Drive, N. Second Street (Loves Park), South Alpine, Adamson Lane (Machesney Park), Rock Rose Court (Roscoe) and one location at 820. West Main Street in Dundee.
It’s nice to see a Rockford favorite that’s been around for almost 55 years (my first visit to one was in 1968) not only doing well with its existing stores, but also expanding. Published reports indicate that current owner-operators are very interested in franchising opportunities.
MyStateline.com reports that the Rockford Zoning Appeal Board will review a permit for the proposed restaurant on Tuesday. So I think we should see construction activities start in the very near future.