Burger King Italia supports the team of Alberto Contador, Ivan Basso
“],” filter “: {” nextExceptions “:” img, blockquote, div “,” nextContainsExceptions “:” img, blockquote “}}”>
Access everything we post when you> “,” name “:” in-content-cta “,” type “:” link “}}”> join VeloNews or Outside +.
Burger King will bring Whoppers into the world of professional cycling in 2022.
Burger King Italia is expected to become the support for Alberto Contador and the Italian crew of Eolo-Kometa of Ivan Basso next season.
“From next year Burger King Italia will be with us. To see such an important company join our team and cycling in general makes us all very happy, â€Basso told Italian media this week.
Although the team will retain its name Eolo-Kometa, Burger King’s iconic logo is expected to appear on its sky blue jerseys in 2022 when it will join backers Eolo, an internet company, and Kometa, a pork processor.
Basso explained that the unlikely alliance formed after the high-ranking fast food chain followed Eolo-Kometa on his Giro d’Italia debut this spring. Lorenzo Fortunato lit up the race for the second division team, securing a memorable victory atop Zoncolan and finishing 16th overall.
“Alessandro Lazzaroni, CEO of Burger King Italy, embarked on this adventure after being with us at the Giro d’Italia”, said Basso. “He saw how the team works, what our identity is, and appreciated the project we have on young people.
Eolo-Kometa has a long term dream of hitting the WorldTour. Managed and owned by grand tour legends Basso and Contador along with Alberto’s brother Fran, the fledgling team is focused on developing young talent through the Fundación Alberto Contador.
Basso said supporting Burger King is not an automatic step to the top of the sport after the team did not achieve ProTeam status until 2021.
“I like to keep my feet on the ground. We don’t have to do extravagant flights, we have to grow and we will only do it thanks to our professionalism, our results and our seriousness â€, he declared. “If we are able to demonstrate all of this, the sponsors will stay and we will be able to grow. We do it slowly: after three years of continental we have completed the first professional with satisfactory results.
Eolo-Kometa a Burger King, Remco Evenepoel has an ambassador contract with Pizza Hut… there will be Big Macs in the bag before you know it.