Chinese Police Shut Down Pizza Hut Store Due To Popularity Of Genshin Impact Collab
Genshin ImpactThe popularity of cannot be underestimated as gamers all over the world love the free Gacha game. At least part of this is due to the constant influx of new Genshin Impact characters with interesting backstories and stories, with major expansions also happening on a fairly regular basis. Many fans around the world are eagerly waiting for the release of Genshin Impact update 3.1 as it will expand the game even further.
However, fans in China have something else they clearly appreciate in the meantime: the Genshin Impact collaboration with Pizza Hut. This is happening now and will last for two weeks. It features the characters Eula and Amber in Pizza Hut promotions, wearing aprons and other Pizza Hut-related gear, and there are in-game rewards too. It’s already proven so popular that the police had to close at least one store for security reasons.
According to various comments online, it seems that every Pizza Hut store holding this event has very long wait times, because Genshin Impact fans flock to the door. This has resulted in images of at least one store being closed, although there are minor reports of other temporary closures, as the event unfolds. China has been and is very strict on crowd safety, especially after the onset of the COVID pandemic. By all accounts, it appears to be just a temporary closure based on the number of people in the store, and it would be continuing to operate soon. There are a few details regarding this closure that are unknown, but Genshin Impact fans on social media seem to be talking about the collaboration and this shutdown.
It should be noted that Genshin Impact also held a KFC collaboration event, which had a very similar presence. It was March 2021, and because of this event, KFCs in Shanghai and Hangzhou were closed for violating China’s COVID-19 policies. Now, that doesn’t seem to be that extreme, but given that events like these still see massive rows and stores closed, that bodes well for Genshin Impactpopularity.
Fans interested in the event should keep an eye out for more news like this, especially as the event continues. Maybe it’ll level out from here, or it might just continue to be just as tumultuous for GEnshin Impact Pizza Hut fans and consumers. It’s hard to say with certainty. Unfortunately, anyone outside of China wishing to participate in the event will not be able to do so, as the collaboration does not take place in other countries.
Genshin Impact is now available for Mobile, PC, PS4 and PS5. A Switch version is currently in development.
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