Chipotle will now accept cryptocurrency in US stores
Chipotle, the famous Mexican-style fast food chain, will now accept cryptocurrency payments through Flexa, a digital payment platform.
Flexa supports around 98 currencies, including BTC and ETH. Customers can use the app to pay for groceries at any of nearly 3,000 Chipotle restaurants across the United States.
To pay with Flexa, customers will need to download the Gemini or SPEDN app, both of which store digital assets. Customers can then use the app and tap it in-store to make a payment.
Chipotle joins a long list of restaurants that currently accept cryptocurrency. Subway, one of the first to accept Bitcoin in stores, started as early as 2013. Pizza Hut in Venezuela also started accepting crypto in 2020. Starbucks allowed its reward members to turn cash balances into crypto -currencies on the Starbucks app, using a third party. application.
Other fast food chains are trying to experiment with blockchain and crypto in other ways, trying to create hybrid digital-physical experiences. Taco Bell, KFC, Chick-fil-A and Carl’s Jr. are just a few chains that have recently filed trademarks for NFTs.
In April, Wendy’s worked with Meta to launch a virtual Wendy’s store, where users can create an avatar and sit at virtual tables with virtual food.
Chipotle was even earlier in the virtual store trend, with a virtual restaurant on Roblox for Halloween in 2021. Players could dress up their avatars in Chipotle-themed costumes, like using a bag of chips as a ghost or a burrito mummy. . In this experiment, the first 100,000 users got free burritos online, which could be exchanged for real ones in physical stores.
Editor’s Note: The article has been updated to indicate that Starbucks does not accept crypto as payment through Flexa.
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