EMEA News at a Glance (May 31, 2021)
LONDON – Ogilvy has appointed Fiona Gordon as the new Managing Director in the UK, replacing Michael Frohlich, who is joining Weber Shandwick as Managing Director for the EMEA region. Gordon joined Ogilvy as a graduate intern in 1992 and, during his 23 years with the WPP agency, has held positions in London, New York, Hong Kong and Singapore, most recently as a service manager. EMEA customers. She previously spent four years as UK manager on the Walgreens Boots Alliance integrated account.
LONDON – M&C Saatchi Talk has recruited three seniors. Alex Michael comes from Golin London in a new role as Head of Growth, responsible for leading the agency’s business development and strategy, working with Head of Strategy and creator Will Cooke. Michael also led client activities at VCCP Kin and HeyHuman. M&C Saatchi Talk has also hired a new creative duo, Victoria D’Andrea and Marta Morientes.
LONDON – Home appliance group Electrolux has named Launch as its consumer and corporate communications agency after a competitive five-way pitch. The agency’s brief covers campaigns, media relations, social and influencing activity, corporate communication and issue management for Electrolux and its brands AEG and Zanussi.
LONDON – The Comedy Wildlife Photography Awards (pictured) have selected Where Eagles Dare as its strategic and creative marketing partner, with the aim of raising awareness and understanding of wildlife habitat destruction and endangered species and developing the annual event into a larger wildlife media platform. The agency will work with the board of directors to define short and long term strategic direction and brand proposition, define and execute creative campaigns on owned, earned and paid channels, and engage partners who share the same ideas, committed to protecting the planet and its animals.
MOSCOW – iMARS Communications will provide public relations support to the Russian subsidiary of German plastic window and door manufacturer Veka. The agency will represent the company’s external communications in Russia on topics such as ecology, design and architecture.
LONDON – Havas Just has carried out a number of recruitments to support an increased demand for medical communication expertise from its clients. Paula Hensler joined the Prime Global team in May as Scientific Director and will lead Science Strategy and Content. A key part of her role will be overseeing the editorial team, which includes Nick Crabb, senior medical writer, and Paola Frisone, medical writer, who also joined the team in May. Lisa Langley, Senior Medical Writer, joins the team in July.
LONDON – Hill + Knowlton Strategies won a case with Mana Group, the entertainment company started by former triathlete Chris McCormack. H + K’s scope of action focuses on the group’s Pho3nix Foundation, a non-profit organization that uses sport to improve the health and well-being of underprivileged children, and its Sub 7 Sub 8 challenge, which will see four triathletes attempt to complete a full distance triathlon in under seven (men) or eight hours (women).
LONDON – Within3, a virtual engagement platform in the life sciences field, has appointed Milk & Honey PR as the leading public relations agency in Europe. Founded in 2004, Within3 transformed the communication process around drug development and clinical trials and streamlined complex processes in the pharmaceutical and medical device industries. In September 2020, Within3 announced a US $ 100 million growth funding round to fuel the global expansion. Milk & Honey is responsible for the European production of Within3, establishing its position as an innovator and strengthening the confidence and notoriety of pharmaceutical companies.
LONDON – Laura Cook has been hired by Hill + Knowlton Strategies as Associate Director of their Health and Wellness team. Cook comes from Pegasus (now part of Mind + Matter) after nearly 15 years with the agency, working with clients such as GSK, LloydsPharmacy, Holland & Barrett and Pfizer.
LONDON – FleishmanHillard UK has partnered with Zebedee, a specialist agency that supplies various models, to work together on branding campaigns. The agency represents more than 500 models, including people with disabilities, alternate appearances and trans / non-binary people. The partnership will create branding campaigns in the UK as part of FleishmanHillard’s influencer offering.
LONDON – Happy Yolk won the first agency application for the Virtuo car rental app in a four-way competition. The creative campaign will cover the UK, France and Spain over the summer, focusing on the Virtuo Delivered home rental service. Victory is the agency’s first over the line campaign, covering OOH, DOOH and social content. It follows the launch of the social and influencer department of Happy Yolk.
LONDON – The Space Between has been commissioned by real estate agent Purplebricks to create and deliver a community program for their Team GB #HomeSupport campaign for the Tokyo Olympics this summer. Earlier this year, Purplebricks launched its Team GB home support campaign, calling on the nation to support Team GB by tasking current and former elite athletes to create Olympics-inspired artwork on the ‘To to sell ”. The Space Between has developed a community program that will build on the campaign by collaborating with schools and artists to create street art inspired by Team GB and local athletes.
LONDON – Nelson Bostock Unlimited has won the UK PR briefing for e-commerce technology provider Ve Global, which works with more than 1,000 clients worldwide, including Vodafone, Currys PC World, Fila and Lacoste. Nelson Bostock’s role is to build awareness and momentum within the retail industry and among marketers and e-commerce decision makers.
LONDON – Finboot mandated Impact & Influence to advise the company on its strategic positioning, communication and content strategy. Finboot is a technology company that gives world-class customers a competitive advantage by accelerating their digital transformation, realizing value and building trust through blockchain. Earlier this year, the company secured an investment from the Development Bank of Wales and global energy company Repsol in a Â£ 2.4million fundraiser.
LEEDS, UK – The International Brewery and Cider Awards have named Umpf to help raise awareness of the competition and stimulate entries. The agency will support the competition, which dates back to 1886, with international media relations, social media content development and community management, as well as paid support for the purchase of social and traditional media. and email marketing.
Photo credit: Mark Fitzpatrick