Glebe Farm adds three Coca-Cola veterans to its management team | New
Glebe Farm has announced a hat-trick of appointments to its management team.
Tony Holmes and John McGowan have joined the sales division in the newly created roles of UK sales manager and strategic business development respectively, while Malcolm Plows has been added as a non-executive director.
The trio would strengthen Glebe Farm as a player in the oat milk category, following a recent surge in sales and signups for its PureOaty at Morrisons and Holland & Barrett, the brand said.
Holmes comes with years of sales and marketing experience, having held leadership positions at Bestway and Coca-Cola. He also played a key role in the 2011 launch of the controversial health lottery.
“There’s something special about Glebe Farm,” he said. “Coming from large conglomerates, it’s great to work for an independent company owned and run by local farmers that has innovation at its heart. The brand has a strong British provenance, with a unique and real story to tell.
Like Holmes, Plows and McGowan are both veterans of Coca-Cola, where Plows had many titles, including business manager and chief commercial officer.
McGowan started at the soft drink giant as a sales representative, before becoming senior account manager for McDonald’s accounts.
The three men “believe in what we are doing and come at a pivotal time for the business,” said Glebe Farm co-owner Philip Rayner. “It’s time for local produce and British farmers to challenge big food, especially when most of it is unnecessarily imported.”