Holland & Barrett outlines plan to use less plastic in popular vitamin packaging – Retail Times
Holland and Barrett announced plans to save 200 tonnes of plastic each year following a review of its own branded vitamin line.
As part of its commitment to building a sustainable business, the health and wellness retailer is reducing the weight of all its own-brand vitamin bottles so that they contain 20% less plastic, introducing new bottle sizes smaller and using only plastic containing a minimum of 80% recycled content. In addition, the plastic packaging on the caps will be removed and despite the already use of PET, the most widely recycled plastic in the world, they also reduce the color levels in the bottles so that the plastic can be reused many times. ways when recycled.
The company has long been a leader in sustainability having been the first UK retailer to ban plastic bags in stores in 2012 and the use of microplastics in products, the sale of wet wipes and, more recently, it banned the sale of single-use beauty products. sheet masks.
Geraldine Waterton, Head of Brand Management at Holland & Barrett, said: “We know that sustainability is a very important topic for our customers, and we are continually looking for ways to reduce our impact on the environment. Our own brand vitamin line is one of the largest on the market and consists of over x products. We are introducing our new packaging over the next 12 months and in doing so, we will save over 200 tonnes of plastic, while ensuring that our bottles are easily recycled at home. ”
The new packaging is in store from October 2021, starting with Holland & Barrett’s popular immunity and vitamin D lines.