Itsu replaces Pizza Hut but 12m signs refused – planning roundup
A Itsu will replace Pizza Hut in a shopping center in South Reading, while more than 130 apartments have been approved in two different developments in central Reading.
Also in this week’s planning roundup, one school was allowed to keep a ‘temporary’ classroom building for another five years and the developer of a 96-house site was allowed to start. to move in tenants earlier.
Itsu arrives at the shopping park
READ MORE: Hotel shuts down tools due to lack of approval for yard work on listed building
The old reading gate Retail Park Pizza Hut
Itsu will replace Pizza Hut at Reading Gate Retail Park in South Reading.
The Japanese sushi, salad and noodle chain will take over vacant Unit 7, which previously housed the American pizza giant.
However, Itsu was denied permission to erect 12m free-standing banners, with the council saying it “would appear intrusive and visually dominant in the surrounding area.”
Officers said, âAlthough the surrounding environment is retail, there are no other similar freestanding banners in the vicinity.
âThe OU4 policy states that the cumulative impact of advertisements will be considered, and a proliferation of advertisements that adversely affects visual or auditory enjoyment or public safety will not be acceptable.
âParticularly because of their height, it is believed that freestanding banners would appear intrusive and visually dominant in the environment and that they would rise above any nearby infrastructure such as pillars of lamps.
âAs such, it is considered that because of their height, the banners would have a negative impact on visual enjoyment.
“In addition, it is considered that the banners, combined with the signage attached to the building, would lead to a proliferation of unit advertisements, contrary to policies OU4 and CC7 of the Reading Borough Local Plan 2019.”
The council made a split decision, approving other signs and advertisements while rejecting the 12m banners.
Three offices will become 110 apartments
Large Brighams Mead Offices
The offices of mobile phone company Three along the Thames will be converted into more than 100 apartments after the council approved the plans this week.
READ MORE: Three’s Reading offices to be transformed into 110 apartments
Plans have been submitted to Reading Borough Council (RBC) by McKay Securities to transform the three-story offices at Great Brighams Mead into 110 apartments.
The 84,000 square foot building faces the Caversham Road – Vastern Road roundabout, with the River Thames behind the site and the reading station nearby.
It has been occupied by Three for the past 20 years, with the telecommunications company planning to move its offices to a new 117,000 square foot building in Green Park.
RBC executives have agreed that the plans meet the criteria for authorized development rights and approved them on Tuesday, June 1.
The school is authorized to keep a temporary building
Alfred Sutton Elementary School
One school received a building permit to keep a temporary building with additional classrooms for five more years.
The council granted Alfred Sutton Primary School on Wokingham Road permission to retain its two-story modular building, which has four classrooms.
RBC’s planning requests committee approved the plan for the council-owned elementary school at its meeting on Wednesday, June 2, which was the first in-person meeting at city offices since March 2020.
READ MORE: Reading school allowed to keep temporary building for five more years
Modification of the plans of the old Cox & Wyman building
The Planning Requests Committee also approved an amendment to the approved plans for 96 houses in the old Cox & Wyman building on Cardiff Road.
Councilors accepted the developer’s request for the new on-site play area to be provided before the 50th resident moved in rather than the previous requirement that it be built before a single occupant moves in.