Limetree Appoints Three New Managing Partners After Rapid Growth and Product Expansion
“The promotion of Michael, Galen and Scott is a direct reflection of the significant growth Limetree has achieved over the past few years amid the unforeseen challenges brought about by the pandemic,” Rouse said.
June 08, 2022
Limetree, a Dallas-based behavioral marketing agency, has created three managing partner roles after significant growth in revenue, capabilities and company intellectual property. New managing partners, Michael Meadows, Galen Swint and Scott Rogaliner, will help lead Limetree in terms of performance, growth and intellectual property expansion. All three will continue to report to Tom Rouse, Founder and Chairman.
“The promotion of Michael, Galen and Scott is a direct reflection of the significant growth Limetree has achieved over the past few years amid the unforeseen challenges brought about by the pandemic,” Rouse said. “Their appointment as Managing Partner recognizes their contributions and the additional responsibilities they will have as Limetree continues its rapid expansion into existing and new business areas.”
Michael Meadows is now Managing Partner, Strategy and Performance. Michael was previously Chief Strategy Officer at Limetree and has over two decades of hands-on marketing experience with established brands and startups across various industry verticals.
Dr. Galen Swint is now Managing Partner, Analytics and Technology. Galen was previously Managing Director, Analytics and Technology, and has professional experience leading data-driven insights with McKinsey & Co, Capital One and Pizza Hut. Galen’s business experience includes sales and marketing strategy and execution across online and offline channels.
Scott Rogaliner is now Managing Partner, Operations and Finance. Scott was previously Director of Operations and Finance and has over 25 years of experience supporting large scale operational and financial initiatives at leading national consultancies; he is a certified public accountant and has co-founded several successful startups.
Limetree is a behavioral marketing company that measurably improves marketing impact and intelligence by uniting behavioral science and data science. Through a unique combination of proven processes, skilled professionals, and patented methods, Limetree dramatically enhances a marketer’s ability to identify and act on opportunities that improve business performance with campaigns and solutions. fully supported solutions tailored to the unique needs and opportunities of each business.
Over the past three years, Limetree’s revenue has more than doubled. The company expects to be recognized as a “fastest growing private company” on national and regional lists for 2022. In addition, it has received several patents for its data and science application methods behavior in marketing. The company has also developed a proprietary data system called Goldminer™ that applies machine learning and AI to extract insights from public, private and customer-provided data to improve marketing resource allocation and marketing, advertising placement and message design.
Founded in 2016, Limetree is a Certified Minority Business Enterprise (MBE) owned by founder Tom Rouse with primary operations in Dallas, TX and a national customer base. Learn more at http://www.golimtree.com.
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