Off The Menu: Starbucks Dealing With Complex Drink Orders, Promoting On Social Media
Social media, which gives anyone with a smartphone the chance to grab their 15 minutes of fame, has created a whole new set of opportunities – and challenges – for restaurant operations.
As reported on Buzzfeed, a recent social media fad has plagued Starbucks locations as aspiring influencers have used the coffeehouse chain’s digital platform to create ‘appucinos,’ elaborate drinks that can then be put into use. before on Twitter, TikTok and elsewhere in the world. social media field.
Starbucks employees have taken to social media to complain about the complicated orders they face as a result of this fad. Adding eight, nine or more optional ingredients to a beverage order can create a lot of time and trouble for a staff member who has to prepare such a beverage.
A TikTok celebrity with 9 million followers imagined, ordered and published daily coffee drinks which she calls “Starbies”. The baristas themselves also play a role in social media fame, creating and promoting their own appucinos.
The problem, of course, is that these complex drink creations, especially if a particular formulation goes viral, is slowing down beverage production at Starbucks stores, an issue already of concern to Starbucks customers and management.
For the full story of the “appucinos” phenomenon, visit buzzfeednews.com/article/katienotopoulos/appuccino-tiktok-starbucks.
In honor of the late Andy Yee, the Student Prince and Fort restaurant in downtown Springfield will be hosting an “Ultimate 60th Birthday Party” for Yee. One of the directors of the Bean Restaurant group which operates a number of restaurants in the area, Yee passed away last month.
The June 11 anniversary festivities will begin at 5 pm and feature live music; The Student Prince’s kitchen will serve favorites from this restaurant’s menu, as well as selected specialties from Hu Ke Lau. These are tributes that refer to the Chicopee-based Polynesian-style restaurant that was the Yee family’s longtime flagship business.
The Student Prince will also celebrate National Bourbon Day on Wednesday June 16, with a special five-course dinner, each course accompanied by a different world-class Bourbon.
The Bourbon Day event will start at 6 pm; tickets cost $ 65 with tax and tip included. Tickets can be ordered online at studentprince.com.
For more information on either of these events, call the restaurant at (413) 734-7475.
Reports on the restaurant industry speculate that Elon Musk, the tech entrepreneur, is considering going into the restaurant business. The speculation is based on recent US Patent and Trademark Office filings in which Tesla, Musk’s electric car company, applied to extend Tesla trademark protection to include various “services. catering ‘including delivery.
Musk has experimented with various types of food services at the Tesla Supercharger electric car charging stations his company operates in Southern California. Earlier this year, Musk also tweeted that he hoped to bring a 1950s-style dinner to Santa Monica as part of a proposed charging facility there.
More “Chicken Sandwich War” News – Chili’s has joined the fray with a new “Limited Time” Chicken Sandwich Plate. The new menu item is part of a “June 3 for $ 10” promotion aimed at participants in the chain’s loyalty program.
The hand-breaded, fried breast cutlet is served on a brioche bun; the toppings include lettuce, tomato and a “secret sauce” that Chili’s has been tweaking and testing for over a year.
The sauce, according to the company’s publicists, “really, really [the sandwich] one part. ”The flavor profile of the condiment is described as“ honey roasted and a little smoky but … also tangy and sweet with a sort of barbecue sauce feel ”.
Although at a special price for loyalty program members, the Chicken Sandwich, which is currently slated to be removed from the menu in late June, can also be ordered by non-members.
Popeye’s Louisiana Kitchen, the chain that ‘started’ the chicken sandwich war in 2019, has launched a new ‘Blackened Chicken Sandwich’ that features an unbreaded breast tenderloin rubbed with a New Orleans spice blend. . Customers have the option of turning up the heat by requesting a “spicy” version of the new sandwich, which gets an extra shake of a special blend of mayonnaise.
While they won’t be able to offer their traditional Drover’s Roast event on Father’s Day, June 20, the Salem Cross Inn in West Brookfield will be open for dinner that day and accepting reservations.
Call the hostel at (508) 867-2345; the hostel office is open Tuesday to Friday from 10 a.m. to 1:30 p.m.
Participating Dunkin ‘establishments are celebrating summer with two seasonal offers.
Lemonade Refreshers flavored with three different fruit concentrates – strawberry, peach or blueberry – are available in three sizes.
The beverage and snack chain also introduced “Berry Powdered Donuts,” a cake donut mixed with pink berry powder. A similarly finished munchkin variant with flavored powder is also available.
Chef Paul Hawthorne, who has gained a considerable following at his now-closed Chez Albert restaurant in Amherst, has created distinctive bespoke dishes at a new venture, the Waxwing Cafe on routes 5 and 10 in West Hatfield.
The cafe’s late spring menu features dishes such as crab and zucchini latke, cabbage stuffed with rabbit, chicken cutlets, salmon with spinach and pine nuts, and scallops with palm butter hearts. .
Hawthorne also periodically offers chef’s choice tasting menus; the next one is scheduled for Wednesday June 16.
The Waxwing Cafe is currently open Wednesday through Saturday evenings from 5 p.m. to 9 p.m. Reservations can be made by calling (413) 247-6113. Limited take-out and curbside food is available, with procedures for both posted on the restaurant’s website, thewaxwinghatfield.com.
Another limited-time offer is introduced this month, this time by Pizza Hut as the chain launches a cover of “The Edge,” a pie variant that the chain first promoted in 1997.
“The Edge” is made with Pizza Hut’s “Thin ‘n Crispy” crust formulation. The pie is made with a specially formulated tomato sauce and features toppings that are laid out to the edge of the crust, which does not have a traditional rolled edge.
Four formulations of “The Edge” are offered: an “Ultimate” pie with everything; a “Carnivore” with four toppings of meat; a “vegetarian” garnished with green peppers, onions, mushrooms and tomatoes; and a “Pepperoni Lover’s” which contains three times more pepperoni than normal.
Participating Pizza Hut locations will offer “The Edge” for an unspecified limited time.
The MAX restaurant group will be holding its 9th annual Lobster Festival on June 20.
A traditional New England lobster bake, the ‘fest’ will include clam chowder, farmhouse salad and steamed lobster with clams, corn on the cob, new potatoes and chorizo. Grilled. The dessert should be a strawberry shortcake made with locally sourced strawberries.
Priced at $ 69 per person, all inclusive, Lobsterfest is held at Rosedale Farms & Vineyards in Simsbury, CT. Two places are available, one at noon and a second at 2:30 p.m.
Tickets can be ordered online at eventbrite.com.
New York-style hot dog brand Nathan’s Famous is aggressively recruiting other operators to serve as ghost kitchens for a “Nathan’s Famous” delivery menu.
Side dishes: Nathan’s Famous announced that it was bringing back an iconic 1970s brand as part of this ‘ghost cooking’ initiative. Nathan’s Famous acquired the rights to Arthur Treacher’s fish and chips menu in 2018, and he now plans to offer a selection of Arthur Treacher items through his Ghost Kitchen partners.
These include Treacher’s British-style fish and chips platter, various main courses, and a fish and chips sandwich. In addition to its hot dog items, Nathan’s Famous will license these items to restaurants who wish to offer them on a third party delivery basis.
Hugh Robert is a faculty member in the Hospitality and Culinary Arts program at Holyoke Community College and has nearly 45 years of restaurant and educational experience. Robert can be reached online at [email protected].