Pizza Hut is selling its spiciest pizza ever
Starting Thursday, it’s rolling out “lovers’ spicy pizza” for a limited time. The pie includes a spicy marinara sauce, two types of pepperoni (regular cut and crispy), red jalapeño peppers, and a custom sprinkled topping with herbs and crushed peppers.
Three versions are available: double pepperoni, chicken and pineapple, and a veggie version topped with green peppers, onions and mushrooms. Prices start at $12.99 for a large.
People are increasingly craving spicy food, says Pizza Hut. A third-party report by Technomic, a research firm specializing in the restaurant industry, found that nearly 80% of fast food customers say they enjoy “moderately spicy foods” and that spicy flavors appeal to younger and younger customers. more diverse. This will likely bring them and “their pizza-loving friends and family into the world of Pizza Hut,” potentially expanding its customer base, according to the report.