Radio listeners are more interested in sports betting than TV viewers
The BIG3 is set to begin its fifth season this weekend. Prior to the start of the games, the league announced a partnership with The Game Day to create and share content.
While the matches, which kick off in Chicago this Saturday and Sunday, will air on CBS and Paramount+ on Saturday as well as DAZN and VYRE Network on Sunday, The BIG3 is looking to create other content that will suit its more aligned fans and fans. social networks. media and streaming. The Game Day is a sports media and iGaming company aimed at millennials and Gen Z viewers.
BIG3 will produce two original shows airing on BIG3, BIG3 partners DAZN and VYRE Network as well as The Game Day social platforms (YouTube, TikTok, Instagram/Reels). The two original shows are called, day in the life and BIG3 4-point battle
“We are thrilled to partner with The Game Day and enhance our content offerings by bringing fans of the league closer to its players,” said Chris Hannan, CEO of BIG3. “TGD creates fresh and engaging social content that resonates with all audiences.”
“We are thrilled to partner with The Game Day and enhance our content offerings by bringing fans of the league closer to its players,” said Chris Hannan, CEO of BIG3. “TGD creates fresh and engaging social content that resonates with all audiences.”
The partnership will kick off the first week of the BIG3 season with the first bi-weekly social series day in the life. The series will give players, coaches and personalities a full access pass as they show how they prepare and perform on game days.
Their second original show is a new season-long competition format aptly named the BIG3 4 point battle. Known for their 4-point hoops, BIG3 will bring together 12 of their top shooters alongside former BIG3 captains to fill out a 19-man contest that will run through the 2022 season.
“We are absolutely thrilled to partner with BIG3,” said Steve Carey, co-founder and COO of The Game Day. “Teaming up with an established sports league like BIG3 is a historic deal for us and a testament to how far our brand has come in just two years since our launch. We look forward to collaborating with them on a new slate of content. »