The Skinny Food Co secures Asda listing
The Skinny Food Co continued to expand its presence in retail stores across the UK after securing another major listing with Asda.
Products from The Skinny Food Co’s low sugar and calorie range are now being rolled out across 300 Asda stores. Products include Virtually No Calorie Tomato Ketchup Lean Sauce, Virtually No Calorie Smoky Barbecue Lean Sauce, Virtually No Calorie Sweet Chili Lean Sauce, Golden Syrup No Calorie No Sugar Lean Syrup, Lean Coffee Syrup Barista Shot French Vanilla Sugar Free, and Salted Caramel No Calorie Sugar Free Lean Syrup.
The Skinny Food Co was founded in 2018 by entrepreneurs Wayne Starkey and James Whiting to meet demand for healthier alternatives. The company now sells more than 280 products such as sauces and syrups, spreads, low sugar snacks, flavored coffees and Fake Away ready meals, all low in sugar.
Starkey, CEO of the company, said: “At The Skinny Food Co, we believe that everyone, including people with food intolerances, allergies, dietary restrictions or who simply want to reduce their consumption of sugar, should be able to enjoy good -tasting and healthy food, so we are delighted to extend our retail line to another major UK food retailer, Asda.
Skinny Food Co products are also stocked at other UK retailers including Morrisons, TK Maxx, B&M, Co-op, Holland & Barrett, SPAR and Iceland.