Tmall welcomes Holland & Barrett
As part of its global expansion plans, the health and wellness retailer announced the launch of a flagship store on the Chinese e-commerce platform Tmall.
The brand has already launched more than 40 of its most popular products on the Tmall platform, including collagens and fish oils. In an effort to build trust and brand awareness among their Chinese customers, the brand has partnered with a number of popular Chinese influencers on everything from posts to live events to bring Holland & Barrett to life. .
To support the new store, Holland & Barrett also launched three new social channels on the Weibo, WeChat and RED platforms. The retailer has already forged long-standing partnerships in other key Asian markets, including South Korea, Singapore and Hong Kong.
Holland & Barrett Director of International Business Development Tom Pemment said: “We were really encouraged by the initial performance and excited about Holland & Barrett’s potential to become a destination for local Chinese customers who are looking for brand. of health and wellness with strong provenance, exciting innovation and great value.