Trip gets £10m for consumer CBD push | New
Start-up CBD Trip has secured a £10m investment to fuel its rapid growth and bring the brand to a mainstream customer base.
Launched by husband and wife team Daniel Khoury and Olivia Ferdi in 2019, the brand’s range of CBD drinks and oils are stocked in 11,000 stores, including Sainsbury’s, Holland & Barrett, Boots, Ocado, Selfridges and Harrods, as well as restaurant services and hotel chains such as The Ivy, Brewdog, Leon and Benugo.
It has also been distributed overseas in French supermarkets such as Monoprix and in Los Angeles in the Erewhon market, and is the exclusive supplier of CBD to the international hotel group and private club Soho House & Co.
The £10 million investment – raised from entrepreneurs, business leaders and angel investors – will be used to continue to drive the growth of the Trip community and deepen international distribution.
Trip claims to have an 88% share of the UK CBD drinks market and said it saw 500% year-on-year growth in the first half of 2022. However, the premium brand has not disclosed no revenue.
He credits social media for his rapid growth and building a community, winning new customers by word of mouth through posts shared on various platforms.
“Since discovering the power of CBD through an incredible personal experience, our mission has always been to share calm in everyday chaos, with next-generation wellness products to fuel your lifestyle and help you take care of your mental health,” Ferdi said.
“Helping to open conversations about stress and anxiety, we’re excited to create a community around the world, harnessing the power of plants to find calm.”
Trip offers a range of four CBD drinks and two different oils.