Why Pizza Hut is everywhere in Code Geass
Code Geass is a popular anime series where Pizza Hut is an ubiquitous entity; here’s why the restaurant chain is so important on the show.
Pizza Hut is everywhere in Code Geass For a reason. Code Geass – A.K.A Code Geass: Lelouch of the Rebellion – debuted in the late 2000s and follows an alternate historical timeline. The series revolves around an exiled prince named Lelouch who is given the power of the “Geass” by a mysterious young woman named CC, which allows him to plant commands in people’s minds. Lelouch uses this power to help fight a rebellion against Britannia and while the series had plenty of action and mechanical battles, it also featured complex ideas about politics and warfare.
Code Geass ran for two seasons and spawned spinoffs like a manga series, video games, and movies like Code Geass Lelouch of Resurrection. The series also received mostly positive reviews, especially for the way it fleshed out characters like Lelouch or CC. One of the strangest elements of Code Geass- which has some great episodes – is product placement. Many movies or TV shows feature some type of product placement, and while some may find subtle ways to implement sponsors – such as a close-up of a certain brand of watch when a character looks at the time – others are much less subtle.
Daniel Craig James Bond films in particular have been criticized for blatant product placement, from Sony laptops and gadgets to 007 suddenly drinking Heineken. Code Geass‘ of this is Pizza Hut, whose logo and pizza are plastered all over the show. This is somewhat substantiated with the reasoning that CC is somewhat addicted to pizza and is even trying to start his own pizza club. Of course, the obvious reason why Pizza Hut is all over Code Geass is that the restaurant chain was a sponsor of the anime.
Code Geass is far from the only anime to benefit from the support of Pizza Hut – which once forced the creators of Fighting spirit to edit a scene – either, with all of Ghost In The Shell 2: Innocence to evangelization sponsored movies. Its blatant overuse in Code Geass is almost funny, and rumor has it that while Pizza Hut only paid for a few spots on the show, studio Sunrise found it amusing to block excessive references.
The use of Pizza Hut is so widespread that when Code Geass arrived on Netflix and many logos were covered up – likely due to licensing issues – fans immediately took to social media to report it. Pizza Hut is such a defining part of Code Geass‘ world – and CC herself – that it was strange to watch it without the logos.
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